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Why an Outdoor Advertising Company Chose Leah for Enterprise Contract Management Across Australia and New Zealand

An outdoor advertising company, an established Australian out-of-home advertising company operating across Australia and New Zealand, faced mounting pressure from manual contract management processes that were pulling legal and commercial teams away from strategic work. With multiple business units including commercial sales, legal, assets management, and retail marketing divisions, the organization managed complex contract portfolios spanning media sales agreements, concession agreements with revenue sharing models, property and infrastructure contracts, and employment documents.

Why an Outdoor Advertising Company Chose Leah for Enterprise Contract Management Across Australia and New Zealand
Challenges
10,000

DocuSign envelopes managed annually across fragmented manual workflows

Zero

Centralized visibility into contract obligations and renewal deadlines

Multiple business units

Operating without standardized contract management processes

“Contract storage was dispersed across SharePoint, creating significant visibility and searchability challenges. We couldn't easily track obligations, manage renewals across our contract portfolio, or access historical agreements when we needed them.”

Contracts Administrator, An Outdoor Advertising Company

Challenge

An outdoor advertising company, an established Australian out-of-home advertising company operating across Australia and New Zealand, faced mounting pressure from manual contract management processes that were pulling legal and commercial teams away from strategic work. With multiple business units including commercial sales, legal, assets management, and retail marketing divisions, the organization managed complex contract portfolios spanning media sales agreements, concession agreements with revenue sharing models, property and infrastructure contracts, and employment documents.

Their booking platform required manual data entry and contract generation, creating operational inefficiencies for the sales organization. Contract execution processes lacked automation, requiring significant administrative overhead. The absence of a centralized contract repository meant teams struggled to track parent-child contract relationships or report on contract data across their multi-entity structure. With sophisticated requirements including conditional approval routing based on contract attributes, complex pricing models with escalation clauses, and multi-document approval processes coordinating legal and business teams, the company needed an enterprise-grade solution that could handle their complexity while improving operational efficiency.

Solution Search

An outdoor advertising company evaluated their contract management infrastructure with clear requirements in mind. They needed to migrate from their existing DocuSign Enterprise Pro account (managing 10,000 envelopes annually with unlimited licenses) to a more integrated solution that could serve as both their contract execution platform and centralized repository. The organization required a solution capable of handling their sophisticated contract structures including parent-child relationships, MSA-to-SOW workflows, complex pricing models with revenue sharing arrangements, and conditional approval routing that could adapt to different contract types and attributes.

Critical capabilities on their evaluation checklist included template automation for consistency and speed, granular permission controls for governance across multiple business units, flexible configuration to support their multi-entity organizational structure, integration capabilities with external business systems including their booking platform, and cognitive search functionality to improve contract visibility. They needed a platform that could standardize processes while maintaining the flexibility to handle both internal templates and third-party paper contracts common in their industry.

More than just technical capabilities, the company sought a vendor partner who could support their phased expansion vision. With plans to roll out contract management across commercial teams, assets divisions, and retail marketing units over time, they needed a solution that could scale with their adoption journey. Responsive support and a structured Customer Success approach were non-negotiable requirements, as they anticipated needing guidance through their learning curve and complex configuration needs.

“The platform's configuration flexibility was critical. We needed granular permission controls, conditional approval routing based on contract attributes, and the ability to capture structured data for financial modeling. Leah could handle all of it.”

Legal Superadmin, An Outdoor Advertising Company

Why Leah

Leah’s integrated CLM platform addressed an outdoor advertising company's requirements with a combination of technical sophistication and partnership approach that competing solutions couldn't match. The platform's native e-signature integration offered a compelling alternative to their standalone DocuSign deployment, providing 30,000 envelopes within a unified contract lifecycle management environment. This consolidation meant teams could manage contract creation, approval workflows, execution, and repository storage within a single system rather than juggling disconnected tools.

The template automation capabilities proved particularly attractive for the company's complex contract structures. Leah conditional workflow logic enabled them to design sophisticated approval routing where financial modeling review stages could appear automatically for specific contract types while others bypassed unnecessary steps. The platform's flexibility to handle parent-child contract relationships, MSA-to-SOW automation, and structured data capture for financial modeling gave them confidence they could replicate their existing business logic while introducing consistency and speed improvements.

What ultimately differentiated Leah was the support partnership quality. During evaluation, the team experienced responsive technical guidance with clear explanations of configuration options and realistic assessments of implementation requirements. The vendor's Customer Success approach emphasized structured planning, proactive guidance, and knowledge transfer rather than creating dependency. For an organization planning phased expansion across multiple business units with varying contract management needs, this partnership orientation provided confidence they could mature from vendor-dependent to self-sufficient operations over time.

Leah cognitive search and centralized repository capabilities would transform their contract visibility challenges, enabling teams to locate historical agreements, track obligations, and report on contract data in ways their dispersed SharePoint environment never could. The platform's ability to integrate with their booking system offered future potential to eliminate manual data entry for the sales organization, though integration timing would depend on internal technical resources. With Leah positioned as their enterprise contract management foundation, the company's legal, commercial, assets, and retail marketing teams would gain the standardization, automation, and visibility needed to shift from administrative burden to strategic contract management.

"With Leah’s template automation, integrated e-signature, and flexible configuration capabilities, we positioned ourselves to transform contract management across our entire Australian and New Zealand operations."

— Contracts Administrator, the company

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