Marketing Guardrail.
Faster ads. Cleaner claims.
Leah reviews every piece of marketing content against your jurisdictional rules, flags substantiation gaps, surfaces comparative claim risk, and approves clean content automatically while routing edge cases to counsel.
Marketing ships at the speed of campaigns. Legal review does not.
Marketing throughput outpaces legal review
Campaigns ship in hours. Legal review takes days. The choice is bottleneck or risk, and most teams quietly choose risk. Counsel sees a fraction of what actually gets published.
Substantiation gaps caught after launch
Claims like 'fastest', 'most trusted', or '#1 rated' need evidence on file before they run. Substantiation files live in shared drives that nobody updates. The first time anyone notices is when a regulator or competitor asks.
Cross-jurisdiction rules ignored
FTC in the US, CAP and ASA in the UK, sector codes everywhere else. The same creative cannot run unchanged across markets, but the rules are buried in PDFs and tribal memory. Local teams improvise.
Loyalty programs run afoul of consumer protection law
Sweepstakes, contests, and tiered rewards trigger registration, bonding, and disclosure rules that vary by state and country. Programs go live with terms and conditions assembled from last year's template. Enforcement actions follow.
Comparative ads invite challenger response
Naming a competitor or implying superiority is legal, until it is not. Substantiation, context, and exact wording matter. Without a structured review, comparative campaigns are an open door to a NAD or ASA complaint.
Counsel queue jammed with low-risk reviews
Most marketing assets are routine. Email subject lines, social posts, banner refreshes. They flood counsel's inbox alongside the high-risk launches that actually need judgment. The signal drowns in the noise.
Every asset triaged the moment it enters review
Leah ingests marketing assets from your DAM, project management tools, and creative platforms. She classifies each piece by type, channel, market, and risk level, then routes it down the right review track. Routine social posts get one path, regulated claims get another, contests get a third.
“Before Leah, every asset hit one inbox. Now routine work flows through automatically and counsel sees only what counsel needs to see.”
Marketing Counsel, Consumer Goods
Five steps to marketing review legal can stand behind
Leah integrates with the systems your marketing team already runs. No rip and replace. Value from the first asset reviewed.
Connect
Leah integrates with your DAM, marketing project management, creative review platforms, and substantiation library. Assets and evidence flow into a single review layer without changing how marketing works.
Ingest Asset
Each asset enters review automatically when marked ready. Leah classifies it by channel, market, product category, and risk tier, then loads the matching rule set.
Apply Rules
FTC, CAP, ASA, sector codes, and internal brand standards run against the asset. Every flag cites the specific rule and explains the violation in plain language.
Check Substantiation
Every quantifiable, comparative, or superlative claim is matched against the live evidence library. Stale, missing, or scope-mismatched evidence is surfaced before launch.
Approve or Escalate
Clean assets are auto-approved and pushed back to publishing. Flagged assets route to the right owner with rule, evidence, and suggested fix attached.
Got Questions? Get Answers.
Leah augments the review process. Counsel and compliance reviewers stay in control of every judgment call. Leah handles the mechanical work of rule checking, substantiation matching, and routing, then surfaces only the assets that need human judgment with full context attached. The reviewers stop being a queue and start being a decision layer.
FTC advertising and endorsement guides, FDA promotional rules, FTC sweepstakes regulations, CAP Code (UK non-broadcast), ASA rulings, BCAP Code (UK broadcast), EU UCPD, sector codes for pharma (PhRMA, EFPIA, ABPI), financial services (FCA, ESMA, FINRA), alcohol (DISCUS, Portman Group), gambling, food and beverage. Custom internal brand and legal standards are added as additional rule sets. The library is maintained as guidance evolves.
Studies, surveys, certifications, and proof points are uploaded once with metadata for scope and validity window. Leah enforces the validity window automatically and notifies the owner before evidence expires. New evidence can be added by counsel, marketing ops, or the agency, with version history preserved. The library becomes the single source of truth for what every claim is backed by.
Leah does not pretend to make judgment calls she cannot defend. Anything ambiguous, novel, or in a regulated category is routed to the appropriate reviewer with the rule, the evidence, and the suggested fix in one place. The reviewer accepts, modifies, or escalates. Leah learns from the decision and applies the precedent consistently going forward, without taking the human out of the loop.
Yes. Influencer disclosures, material connection signals, platform-specific tagging requirements, and FTC and ASA influencer-specific rules are all part of the standard rule set. Leah reviews creator drafts before they post, flags missing disclosures, and validates that paid partnership tags are present. The same audit trail extends to creator content.
Yes. Leah is deployed by regulated industries with strict data security requirements. Marketing content and substantiation evidence do not train Leah's underlying models. Customer data is encrypted in transit and at rest. SOC 2 Type II, GDPR, CCPA, HIPAA-ready, and ISO 27001 aligned. Private instance deployment is available for customers with strict isolation requirements.
